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Developing Your Go-To-Market (Sales) Strategy

Woodbury School of Business


Developing the perfect market strategy is one of the most crucial aspects of starting a business. Co-Chair of UCI's New Venture Competition, Dan Jenkins, will teach you the steps to develop your go-to-market strategy. Come with questions!

Light breakfast will be provided.

LIVE STREAM AVAILABLE! Details to access the stream will be sent 1 hour prior to the event starting.

Join the WE LIFT community here!


Learn more about Dan Jenkins

When you take a photo, thank Dan's team at Logitech, who introduced the world to digital photography in 1993 with the launch of the first digital camera. It's just one of many game-changing technologies and thousands of products he launched during his 39-year career. 

At Lotus Development(IBM), the 80s software giant that ignited the PC revolution, he managed the company's distribution channel and the largest single source of revenue. As General Manager&Vice President of Sales& Marketing at Logitech, he launched the gaming, keyboard, digital video, and speaker lines, tripled storefront presence, and expanded globally, driving revenue from $180M to over $700M. 

Dan'sbroad expertise spans hardware, software, and service solutions across consumer, SMB, and enterprise segments. During the past 20 years, he has served on the executive team at 3 startups, co-founded 5 startups, and advised 100s of others. As a VC, he now leverages his startup experience to assess and fund viable,seed-stage startups.

Over 12 years, Dan has actively supported Orange County's startup ecosystem in many capacities: founding EiR at UCI's Beall Applied Innovation; Board Member at UCI's Beall Center for Innovation and Entrepreneurship; and Selection Committee member at the EvoNexusIncubator. As Co-Chair of UCI's New Venture Competition, he enjoys his true passion: coaching and inspiring entrepreneurs along their journey from "cool" ideas to sustainable business

Learn more about WE LIFT

WE LIFT is a UVU Entrepreneurship Institute program to increase the number and success of women entrepreneurs through a women-in-business ecosystem that becomes a gathering place where women can lift themselves, their families, their businesses, their communities, and their society. We collaborate with other organizations that support women entrepreneurs, develop funding sources to achieve long-term sustainability, include students in developing and implementing our progression, and involve, recognize, and support all women in the Utah entrepreneurship community.

Join us today! Click here to join the WE LIFT community.

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Developing Your Go-To-Market (Sales) Strategy

Online ticket sales ended on 1/5/2022 at 9:00 AM (MT)